Project DIRECT

Our Project DIRECT Program represents a comprehensive approach to sustainable coffee sourcing, which operates at the intersection of environmental stewardship, social responsibility and economic viability.

From Soil to Symphony

A collaborative journey celebrating
every farmer,
every bean
and every individual
involved in the harmonious world
of specialty coffee.

Peru

AROMAS DEL VALLE – Fostering a culture of empowerment

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COLOMBIA

AMIGOS DE SANTA ANA – An unwavering sense of community

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BRAZIL

FAZENDA SANTA HELENA – Sustainability, not a practice but a philosophy

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Burundi

INCUTI – Connection and shared purpose

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Guatemala

AAPICUC and AAPICAFI – Harmonious coexistence with nature

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ETHIOPIA

KOCHERE – A story in handcrafting

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